A wellness brand built with founder Nikita — from the launch shoot onward.
Launch an honest, founder-led Ayurvedic hair care brand — and make the content engine sustainable from the very first month.
We came on board in August 2025, right at the launch. Brand language, founder story, packaging cues, and content cadence — built alongside the product, not bolted on after.
Early on we ran traditional shoots. The output was beautiful, but the unit economics didn't hold up against the ROI from organic reviews. So we rebuilt the production engine end to end.
Today we ship between 25 and 300 assets a month — ritual scenes, ingredient stories, product cuts, founder narrative — through a hybrid pipeline of shot photography and advanced AI workflows. More variation. Faster cycles. The same editorial restraint.
25+ creators across paid and barter collaborations. Mothers, practitioners, daily ritualists. We pick for fit and trust, not follower counts. The community recommends Ja Jivaa because the people speaking already lived the kind of slow, intentional care the brand stands for.
We started with traditional shoots. The work was beautiful — but the cost made no sense against the kind of returns Ja Jivaa was already generating through organic reviews. So we rebuilt the production engine.
Today the pipeline pairs shot photography with advanced AI workflows. Ritual scenes, product stories, ingredient cuts, founder narrative — produced at a volume that lets us test, iterate, and ship without ever waiting for a studio day.
A sample of 19 frames from recent campaign rounds.
We've worked with 25+ creators for Ja Jivaa across paid collaborations and barters — mothers, practitioners, daily ritualists. We pick for fit and trust, not follower counts. Their stories sound like Ja Jivaa because they already lived the kind of slow, intentional care the brand stands for.
Tap any reel to open it full-screen with sound.
Less than a year in, the brand has a clear voice, a content engine that pays for itself, and a community of creators who keep recommending it. The cheapest growth there is.
