Yatharth Chopra · House of Marketing
AI Creative Production

Photography, video, and design — produced faster, without losing taste.

We combine traditional production with advanced AI workflows to give brands more shots, more variations, and more campaign ideas — at a fraction of the cost and timeline.

Approach

How we think about AI in creative work.

01
Taste before tools.

AI is a production capability, not a creative direction. Every brief still starts with what the brand should mean and how it should feel.

02
Speed without slop.

We never ship the obvious AI look. Every frame is art-directed, retouched, and held to the standard of traditional production.

03
Hybrid by default.

Photography and AI are partners. We shoot real assets and extend, compose, and iterate with AI — the best of both, none of the worst.

04
Built for scale.

We design pipelines so a single brief produces dozens of campaign-ready variations across formats, channels, and markets.

Applications
Campaign Visuals

Hero campaigns built across photography, video, and AI-generated frames. More variations, more tests, more shots that work.

Product Imagery

Beauty, consumer, and lifestyle products shot and composited at the volume modern catalogues and ads demand.

Hospitality & Spaces

Hotels, restaurants, and experiential brands rendered with the warmth of editorial photography and the speed of AI workflows.

Food & Lifestyle

Editorial food photography for restaurants, F&B brands, and CPG — produced in days, not weeks.

Editorial Storytelling

Long-form brand stories with mixed media — photo, motion, and synthesized scenes that would be uneconomical otherwise.

Founder Portraits

Considered founder imagery for PR, founder branding, and editorial features.

Frequently Asked
Does AI production replace photography?
No, and engagements built on that assumption fail. We shoot real anchor libraries — the product, the property, the founder, the room — and use AI to extend, recompose, and vary that material across formats and channels. AI needs something true to extend; a brand with no shoot library has nothing to base the work on, and the output looks like it.
Will the work look like AI?
Not if it is art-directed properly. The recognisable AI look comes from accepting the first generation and skipping post-production. Every frame we ship is directed, retouched, and held to the standard of traditional production, and we maintain explicit guardrails for each brand on what will never be generated.
What does a production engagement cost?
Most AI production retainers in the Indian market run between ₹3 lakh and ₹7 lakh a month for roughly 100 to 300 finished pieces, with shoot days billed separately at ₹1.5 lakh to ₹6 lakh per block. Higher volumes scale down per piece. We quote per-piece transparently rather than as a bundled monthly number.
How long before the first assets ship?
Two to four weeks for a brand with an existing shoot library, because the first cycle is spent on guardrails and art direction rather than production. A brand starting without a library should expect a shoot in the first month and continuous output from the second.
Where does AI production not belong?
Anything scrutinised at close range — fine jewellery, watches, material detail — should be shot. So should anything where the production itself is part of the brand story, which is often true for luxury labels. And a brand without the operating discipline to direct the work will produce volume without quality, which is worse than shipping fewer, better pieces.
How should a brand disclose AI-assisted content?
Plainly, and in a way that matches what the image actually shows. Composite and extended imagery of a real product rarely needs labelling; fully synthesised scenes presented as documentary do. Platform rules and IPTC metadata standards are both moving, and we set a disclosure position with each brand at the start rather than retrofitting one later.
From the Journal · AI & Creative

How we think about AI in production.

12working guides — the cost maths, the workflows, and where AI does and doesn't belong in brand-grade content.

Plan a production sprint.

Tell us the brand, the brief, and the deadline. We'll send a scoped creative production plan within two working days.

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