Writing for founders and operators on hospitality, wellness, brand, content, AI in creative production, and the work of marketing in Mumbai, Goa, and globally.
Why ten creators is the right number, and how to run them for compounding return.
Most influencer programs for hotels in Goa are a hundred barter stays a year producing very little. The properties that get this right run a small, deliberate circle of creators on long horizons. Here is how to build that.
