Personal branding, thought leadership, and founder content — written for operators, not influencers.
Most founders avoid thought leadership because they picture becoming a full-time creator. That is not the job — here is a system that fits a founder's week.
Most Indian founders avoid personal branding because it feels self-serving. The ones who get this right know it isn't about them — it's about giving the.
LinkedIn in India shifted from a recruiter platform to a real media channel for founders over the last two years.
