From the original launch in 2022 to the 2026 rebrand — still with the founder.
Take a brand we helped launch in 2022 into its next chapter — without losing the equity it had already earned.
Working with the founder since the 2022 launch meant the rebrand wasn't a discovery exercise — it was an evolution. We knew what to protect and what to let go.
Logotype, type system, color, and the rules around them — tightened around what the brand had become, not what it set out to be.
Every founder fears their audience won't recognize the brand on Monday. The rebrand respects the equity. The new surface still feels like Binge.
Logotype, type pairings, color, and the rules around them. Every decision audited against what Binge had become in four years of operation.
Selected work from the original launch — a quiet reminder of how far the brand has come, and why the rebrand stays in dialogue with its first version.
Three months into the new identity, the brand looks and reads more like itself than ever. Nostalgic for the team — and for us.
